Well, that is what I think anyway.  That would also be my answer to Pete Coors.  Craft beer may be more expensive, but it tastes a lot better.

Coors said he is baffled about trends that show the more expensive craft beer market growing by about 7 percent, the light premium beer market staying flat and the economy beer market with brands such as Pabst Blue Ribbon and Keystone dropping by 7 percent or even into double figures.

He noted this at a Denver Post First Drafts blog post.